Excellent article from Mark Bittman today on the future of fast food. Fingers crossed that the next ten years will bring more options and less compromises, more tempeh and less additives, more veggies and fewer calories and absolutely no more of this or this.
Keep demanding these things from food providers, and maybe we can one day live in a world where real food is affordable food and eating meals made up of ingredients you can count on your fingers is no longer a privilege predicated on wealth.
If you don’t get around to reading the article,* here’s Bittman’s conclusion:
“Good Fast Food doesn’t need to be vegan or even vegetarian; it just ought to be real, whole food. The best word to describe a wise contemporary diet is flexitarian, which is nothing more than intelligent omnivorism. There are probably millions of people who now eat this way, including me…. My advice would be to skip the service and the wine, make a limited menu with big flavors and a few treats and keep it as cheap as you can. Of course, there are huge players who could do this almost instantaneously.
But the best thing they seem able to come up with is the McWrap or the fresco menu. In the meantime, I’m throwing out a few recipes to the entire fast-food world (here, here and here) to help build a case that it’s possible to use real ingredients to create relatively inexpensive, low-calorie, meat-free, protein-dense, fast food. If anyone with the desire can produce this stuff in a home kitchen, then industry veterans financed by private equity firms should be able to produce it at scale in a fraction of the time and at a fraction of the price. You think people won’t eat it? There’s a lot of evidence that suggests otherwise.”
1) Does anyone want to make some Bittman black bean burgers and mexican chocolate shakes with me?
2) Does anyone happen to know some private equity firms that would back me on a healthy, cheap, amazing fast food (ad)venture? Maybe call it Burger Bliss? Burger Queen? Any takers?
* Its ok, I won’t tell. After spending some time on the numbers (WordPress tells you how many times readers click on each link), I’ve determined that you guys need more summaries, catchy titles and barely relevant goofy photos and less reading. If I could coax you here with puppies you know I would.