They call it the “hand-to-mouth platform,” but its definitely still your fault if you are overeating

Image from WSJ.

Image from WSJ.

A few choice quotes from WSJ article, Overeating: The Psychology of Small Packages:

“Hershey Co. learned that individual wrappers on bite-size candy were getting in the way of people eating candy in certain settings, like in the car. The company responded with Reese’s Minis, a small, unwrapped version of its classic Reese’s Peanut Butter Cup, in a resealable bag. It facilitates “I-can-pop-one-in-my-mouth, on-the-go type of behavior,” says Michele Buck, senior vice president and chief growth officer for Hershey….Sales of unwrapped miniature chocolate rose about 14% in 2012 compared with the previous year, far faster than the 4% growth of miniature, wrapped chocolates, according to Nielsen data compiled for Hershey.”

“People are woefully inept at knowing when to hit the brakes with food. They eat to the bottom of the bowl or bag if that seems like a logical meal or portion size, a behavior dubbed “unit bias” by academics.”

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One thought on “They call it the “hand-to-mouth platform,” but its definitely still your fault if you are overeating

  1. Pingback: North Carolina “Bloomberg Bill” to ban lawsuits against food manufacturers based on obesity claims | Sustaining Starter

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