Image from WSJ.
A few choice quotes from WSJ article, Overeating: The Psychology of Small Packages:
“Hershey Co. learned that individual wrappers on bite-size candy were getting in the way of people eating candy in certain settings, like in the car. The company responded with Reese’s Minis, a small, unwrapped version of its classic Reese’s Peanut Butter Cup, in a resealable bag. It facilitates “I-can-pop-one-in-my-mouth, on-the-go type of behavior,” says Michele Buck, senior vice president and chief growth officer for Hershey….Sales of unwrapped miniature chocolate rose about 14% in 2012 compared with the previous year, far faster than the 4% growth of miniature, wrapped chocolates, according to Nielsen data compiled for Hershey.”
“People are woefully inept at knowing when to hit the brakes with food. They eat to the bottom of the bowl or bag if that seems like a logical meal or portion size, a behavior dubbed “unit bias” by academics.”
Another piece on the new “taste of freshness” McDonalds McWraps from the folks over at Fooducate (which is, by the way, an awesome resource for the next time you find yourself in a grocery aisle trying to decipher a nutrition label. I recommend you get the app). The article breaks down the
nine one hundred and twenty one ingredients in the new McWrap.
“A label that says protein has what researchers call a “health halo effect” that goes beyond just the promise of protein.”
“A mother believes food with protein will give her child energy before soccer practice and help her lose weight by making her feel full, according to consumer research from several large food companies including Kraft, Kellogg Co. and General Mills. An office worker sees an energizing snack that is better than candy at 4 p.m. A weight lifter sees a way to build muscle. They all see it as healthy.”
“Another example of the health halo effect: Shoppers often react to labels in illogical ways. When viewing food labeled organic, consumers give those foods lots of other attributes like having fewer calories and being more nutritions.”
via Why Protein Is the New It Ingredient – WSJ.com.
Saw a vintage ad from the 1890s in the World of Coke museum this weekend in Atlanta. It makes the quaint pseudo-medical claim:
“Coca-Cola, the Ideal Brain Tonic.”
Also pictured, a bottle of Neuro Passion (“Drink Smart; Perform the Head”) in a convenience store in 2013.