“We have worked very hard to sort of figure out what really makes sense and also what is implementable.”
‘Sort of figure out’? Strong words from the FDA, justifying the three-year delay in finalizing a rule that will specify where and how nutritional information will be displayed on menus. Also, pretty sure ‘implementable’ is not a word.
A little background–the FDA is currently (read: for over two years) working to issue final menu-labeling rules governing how restaurants will provide nutrition information to consumers. The rules will affect companies with 20 or more locations operating under the same brand name.
So next time you, the consumer, are trying to decide if it would be healthier to eat one order of Bistro Shrimp Pasta from The Cheesecake Factory, or three orders of Lasagna Classico plus an order of tiramisu from Olive Garden, you would be empowered to make an informed decision. Well with both options at over 3,000 calories, neither decision is a great one, but if you were counting calories, go with the lasagnas. (Don’t believe me? This and other insane calorie revelations here.)
So if its going to help you, the consumer, and any other American trying to navigate a restaurant menu without totally blowing their recommended caloric intake for the day, why the delay? Well, according to FDA Commissioner Margaret Hamburg, “There are very, very strong opinions and powerful voices both on the consumer and public health side and on the industry side” and the issue “has gotten extremely thorny.”
Translation? The National Restaurant Association doesn’t want these rules finalized. Mississippi probably doesn’t want them finalized either. And the restaurants definitely don’t want the menu labeling rules finalized (although if they are finalized, they do want groceries and convenient stores to be regulated too, because less federal regulation is more, unless your competitors aren’t also being regulated…).
Why are these powerful interests against menu labeling? Because it would be a cost on business owners to tweak their menus. But let’s not forget that we are talking about companies with 20 or more locations. These are not your struggling Mom & Pop shops, and we aren’t exactly asking for space age innovation in food.
Bottom line: FDA, maybe its time to, you know, sort of figure it out?
Now whether this will all actually result in accurate menu labeling is a question for another day…